Marketers Gone Wild

I love watching the work of marketers. What they do is as lurid and engrossing as sharks attacking chum. The art of manipulation, of tapping into our frail psyches and implanting new wants and needs, is a never-ending source of fascination for me. I can (and do) stare at infomercials with rapt attention, listening for the features and the benefits (OH the sweet, sweet benefits!) of using their product. I listen for brand positioning, for pricing, for purchase triggers. How are they creating urgency? What needs are they claiming to meet?

I’m trained in marketing. I understand why marketers do what they do (because it works). If I can create an emotional bond between you and the product or service I have to offer, you are FAR more likely to buy it.

Curly Cherry Desk Top Build

I just finished a fun project and thought I’d give a brief narrative of the construction process. The client wanted a new desk-top that would sit atop an iron base (client provided the base). He wanted the desk-top made from a single, natural-edged slab, with highly figured wood. If I couldn’t find that, then he wanted the 3 foot X 5 foot desktop made of no more than two, book-matched boards.